I create experiences
that make Customers Happy.
Happy Customers = Happy Client.
I stand in the Customer's shoes.
I work with organisations to transform what they currently do into what the Customer wants.
When you understand what the Customer really wants you naturally get substantial uplifts in performance.
Increased customer satisfaction, retention, sales, conversion & fundamental behavioural change.
All simply by listening, watching, empathising, analysing and then creating.
Plus a wee bit of passionate big thinking and inspirational creative collaboration.
When you understand what the Customer really wants you naturally get substantial uplifts in performance.
Increased customer satisfaction, retention, sales, conversion & fundamental behavioural change.
All simply by listening, watching, empathising, analysing and then creating.
Plus a wee bit of passionate big thinking and inspirational creative collaboration.
Customer insight & design.
Over the last 20 years I've had the opportunity to work with great creative teams, ethnographic researchers, developers and committed clients to develop transformative Customer experiences (digital & in-store) that consistently increase conversions, satisfaction, sales etc. by considerable factors e.g. 20%, 30%, 40%, +100%. The process doesn't change much : discovery/research > design > iterate > develop > implement...and then back to the start! So long as we've understood the organisations key drivers, and listened to the Customer, the results are always impressive...More recently I have been fortunate enough to use my skills to create tools to help people in need of social care help themselves more confidently - building independence.
Teamwork, leading, teaching, training.
I lead multidisciplinary teams. I watch, listen and create workshops to understand Customers needs and the Client's business processes. I train Client staff. I have taught young people that have been excluded from standard education. I get much more from work when I work with others.
I engage with the Client at all levels of their organisation - operational to executive - to ensure key stakeholder buy-in and create ongoing creative team input throughout the entire project.
I work with private and public sector in the UK and internationally : HMRC, Local Gov clients - Social care, Health & Wellbeing, Boots, Lloyds Bank, e-on, Mail Online, Toys R Us, Emma Bridgewater, Pyjom (Russian bank - a project involving Michael Wolff as Creative Director).
I engage with the Client at all levels of their organisation - operational to executive - to ensure key stakeholder buy-in and create ongoing creative team input throughout the entire project.
I work with private and public sector in the UK and internationally : HMRC, Local Gov clients - Social care, Health & Wellbeing, Boots, Lloyds Bank, e-on, Mail Online, Toys R Us, Emma Bridgewater, Pyjom (Russian bank - a project involving Michael Wolff as Creative Director).
Design.
I have run creative agencies and am MA in Multimedia Design. I have created media across all channels Web, Mobile, Print, Brand & Identity, Animation, Photography, Illustration and Music.
Illustration, animation and WINE!
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I am an illustrator that pumps passion into any creative project that quickens my heart - collaborative work, commissions, wine t-shirts (buy at etsy), gallery shows and the odd mural. See examples at ApathyNow , Vindal and @ianjrward_uk instagram.
I design Wine t-shirts to celebrate important, extraordinary, creative, authentic, iconic voices from the world of wine & music > Chenin Blanc wine t-shirt : Riesling Spatlese wine t-shirt : Cornas syrah wine t-shirt : Beaujolais wine t-shirt : Sekt wine t-shirt : Tannat wine t-shirt
I design Wine t-shirts to celebrate important, extraordinary, creative, authentic, iconic voices from the world of wine & music > Chenin Blanc wine t-shirt : Riesling Spatlese wine t-shirt : Cornas syrah wine t-shirt : Beaujolais wine t-shirt : Sekt wine t-shirt : Tannat wine t-shirt
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