I'm a user experience designer
I design for your users
*user = person, human, citizen, customer, client, dude etc.
I stand in their (non-rational) shoes
People aren’t rational.
We are capable of rational thought but it is not a driver.
We are emotional, social, contextual, instinctive much before we are rational.
Feelings are more important than facts.
Trying to win people over with info, stats and industry speak mostly doesn't work.
You need to help them FEEL that they are achieving what they want to achieve.
As Maya Angelou said:
“People will forget what you said
People will forget what you did
But people will never forget how you made them feel”
We are capable of rational thought but it is not a driver.
We are emotional, social, contextual, instinctive much before we are rational.
Feelings are more important than facts.
Trying to win people over with info, stats and industry speak mostly doesn't work.
You need to help them FEEL that they are achieving what they want to achieve.
As Maya Angelou said:
“People will forget what you said
People will forget what you did
But people will never forget how you made them feel”
I can help you if...
You need to understand what makes your customers tick
You want to foster a grateful community of users who will advocate you
You want to create user journeys that engage, delight and give users a reason to feel grateful
You want to create a more confident, user-centred culture within your organisation
You want to increase engagement, sales, retainment or, indeed, any metric/KPI
You need a creative thinker to think in new ways about your problems and propositions
You want to foster a grateful community of users who will advocate you
You want to create user journeys that engage, delight and give users a reason to feel grateful
You want to create a more confident, user-centred culture within your organisation
You want to increase engagement, sales, retainment or, indeed, any metric/KPI
You need a creative thinker to think in new ways about your problems and propositions
Testimonials
Ian digs deep into customer motivations but is always grounded in the reality of what the business is trying to achieve. Financial Services, intangible and complex as they are, challenge even the most experienced researchers and innovators but Ian has shown time and again that he can cut through the complexity and create customer journeys that make people feel in control of their money.
Ian is very likeable and a great team player. His core talent is his philosophy that creative design is all about improving the customer experience: a natural instinct, and skill, to understand the customers’ perspective and translate research insights into compelling customer-centric designs.
Mark, Founder/CEO at Quickheart
Ian is a delight to work with and has been instrumental in helping us not only research and develop fantastic journeys that our customers love, but has also been indispensable in helping us to embed a people-centred approach in our product development processes...I place immense value on his empathetic yet no-nonsense approach...His refreshing, expertly non-expert gaze...His truly collaborative way of working...always happy to take a lead or provide support as needed.
Tomur, Product Manager at Abundance
Case Studies
UI, Print and POS
Methodology. Iterative design. Listening to humans and data
Methodology: Iterative design with human and data listening. Test, observe, analyse!
All Quickheart material copyright © Quickheart Ltd (Agilisys) 2007-2018
Ian JR Ward is part of Ward Creative Partners.
All rights reserved 2022
Ian JR Ward is part of Ward Creative Partners.
All rights reserved 2022